Influence Of Mega Events On Tourism Tourism Essay Example

Influence Of Mega Events On Tourism Tourism Essay Mega-events addition more and more importance for assorted facets. On the one manus they have immense impacts on the host states and on the other manus they play a important function for the touristry industry ( Roche, 2000 ) . These yearss a immense scope of mega-events is offered to diverse mark groups. Harmonizing to Getz ( 1991 ; as cited in Robertson, 2006 ) athletics events are more celebrated for male participants whereas humanistic disciplines and cultural events derive more importance for female participants. The scope of mega-events offered are large featuring events like the Olympic Games, the FIFA football World Cup, Formula One, every bit good as many more subjects. Furthermore there are besides World Fairs like the Expo, large music festivals as for illustration the Glastonbury Festival in the sou-west of England or the Cannes Film Festival in France, merely to call some of the legion offers. All of them are taking topographic point in different states, parts or metropoliss spread out all over the universe. Some of them ever stay in one location whereas others rotate or change the locale each clip. Besides there is besides a fluctuation in the frequence the events take topographic point. There are some events that are hold several times during a twelvemonth and there are others that are one time a twelvemonth whereas many merely even occur every 2nd, 3rd or 4th twelvemonth. Besides the continuance of each individual event varies. We will write a custom essay sample on Influence Of Mega Events On Tourism Tourism specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Influence Of Mega Events On Tourism Tourism specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Influence Of Mega Events On Tourism Tourism specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The purpose of this essay is to critically measure the influence mega-events have on touristry. It contains general information about mega-events, like definitions. As there is a immense scope of different events along with many issues, the writer of this essay is concentrating on athleticss mega-events merely ; on their diverse stakeholders every bit good as on the undertaking of hosting them. The essay ends with a decision and recommendations for future mega- events. Mega-events in general are non easy to specify due to the different signifiers as mentioned in the debut. In 1988 Jafari did non cognize how to clearly specify them. For him it was non clear what an event needed to carry through to be considered a mega-event. Therefore he had the undermentioned inquiries that needed to be answered beforehand: Is it more of import to see the figure of visitants attracted ? Or should it be the continuance or the orientation it has that makes it a mega-event ( Jafar Jafari, 1988: 272 ) ? However, Robertson ( 2006: 1 ) presented the definition Roche ( 1994 ) made: Mega-events are best understood as large-scale cultural ( including commercial and featuring ) events which have a dramatic character, mass popular entreaty and international significance. Roche avoids paying attending to the continuance but in contrast considers the international importance as a key-value. Sing the global significance he mentions within his definition, can be absolutely reflected in the country of athleticss mega-events which are performed by international jocks and at the same time are watched all over the universe. But before even reasoning about athleticss mega-events it is of import to specify what they are considered to be. Harmonizing to Horne ( 2006 ) sport mega-events are of import elements in the orientation of states to international or planetary society. As can be seen here, Horne talks about the importance of the global idea as good. This makes obvious that mega-events ever have an influence on the whole universe. There is the possibility that they take topographic point about all over the universe and besides that the visitants are coming from all over the universe, excessively, to watch such a spectacle, which covers the touristry facet in this instance. But it is of import to be cognizant that every individual event has a different figure of visitants coming due to several grounds. Above all it is necessary to look at the topographic point the event takes topographic point. This is really important because of likely bing political issues, terrorist onslaughts, conditions ( e.g. monsoon ) and wellness hazards ( e.g. malaria ) for illustration, tourers would instead see a state where they fee l safe than a state where they perchance would be afraid of. So the figure of visitants attracted is non merely dependant on the subject of the event itself but besides on the state where it takes topographic point. One cardinal inquiry is: why did mega-events addition such an importance for the whole planetary community within the last old ages? To clear up this inquiry Horne ( 2006 ) suggests as stated in Robertson ( 2006:2 ) that there are three grounds for the enlargement and turning attractive force of mega-events. First he mentions the media as an of import factor for it. The possibility to utilize mass communicating is responsible for unprecedented planetary audiences for these eyeglassess. As can be seen, the media makes it possible for the whole universe to take part in a certain manner in mega-events by e.g. watching them on Television or reading about them in newspapers. Second he names a theoretical account called tri-partite theoretical account . Within this theoretical account are sponsorship rights, sole broadcast medium rights and selling which have been pulling patrons by the association with the athleticss and the huge planetary audience exposure the events achieve. ( Robertson, 2006:2 ) . And thirdly there is besides the importance of using as host state, metropolis or part because harmonizing to Robertson ( 2006: 2 ) mega-events have become seen as valuable promotional chances for metropoliss and parts. Particularly this 3rd ground makes obvious why there are ever so many metropoliss, parts and states using to host such a large spectacle. However, these bidders should take into consideration that hosting a mega-event can besides do negative impacts. For illustration for the Olympic Games 2008 in Beijing where a immense figure of people has been displaced in the readying of the Games for constructing the needed substructure. This is a bad issue because the same job will inevitable occur for the Olympic Games taking topographic point in London 2012 and likely besides for all the approaching Games in the hereafter. However, when believing about this it is non truly sensible that for illustration the local population has to endure when a mega-event is taking topographic point in the country where they are populating. Otherwise hosting a mega-event has many advantages for the host metropolis, part or state: legion occupations are created and most notably there is the possibility of enlarging touristry. But harmonizing to Roche ( 2000: 141 ) : [ aˆÂ ¦ ] any new command is likely to concentrate on long-run image-building and non short-run touristic economic returns. That means that those responsible of a possible host metropolis or state know, that they might non profit from the event short-run but there will be more touristry long-run due to an improved image for illustration. This goes along with Kang and Perdue ( 1994 ; as cited in Roche, 2000: 141 ) : mega-events have a long-run impact on international touristry to the host state ; the impact is the greatest in the twelvemonth following the event and diminishes over clip. Besides that there are other writers who besides see the possible economic impact. As stated by Toohey and Veal ( 2007 ) the possible positive economic consequence is the ground for metropoliss and states to offer to host a mega-event. In add-on to the possibility to enlarge touristry in long-run there are several other stimulations to host a mega-event harmonizing to Richard Cashman ( 1999 ; as cited in Toohey and Veal, 2007: 74 ) : He mentions different signifiers of bequests like economic benefits, built environment ( transport substructure ) , public life, political relations, civilization and built clean substructure. All these bequests benefit the host metropolis or state long-run. Additionally to the long-run impacts there is ever the danger of incorrect appraisals harmonizing to Horne ( 2006 ; as stated in Robertson, 2006: 5 ) : [ aˆÂ ¦ ] prognosiss are about ever incorrect. [ aˆÂ ¦ ] A major concern in considerations of athleticss mega-events has been the spread between the prognosis and existent impacts on economic system, society and civilization. Harmonizing to Horne and Manzenreiter ( 2006 ) another of import fact is that on the one manus some countries will profit through tourers sing a mega-event but on the other manus the organisers have to be cognizant that tourers who possibly would hold come to see the metropolis or part will non come because they are non interested in the event. There will ever be a batch of people who come because of the event taking topographic point but there will besides be adequate people who avoid to see the host metropolis or part because they are possibly non interested in the event that is offered or they do non desire to be in that peculiar topographic point when there are so many other people at the same clip. Harmonizing to Kim and Chalip ( 2004: 695 ) sellers of mega-events have the demand to excite international trial to their event in order to optimise the events fiscal and touristry results. As seen it is the undertaking of the sellers to do a mega-event attractive to appeal to as many tourers as possible. Sing the facet of pulling tourers Kim and Chalip ( 2004 ) see events as pull-factors for finishs. This goes along with Alexandris et Al. ( 2009 ) , who mention that mega-events play an of import function in schemes that expressly target an international touristry market. In add-on to this, Weed ( 2008: 296 ) provinces that The chief economic benefit for a part derives from the ingestion by visitants during the event and increased touristry in the station event period. As can be seen he besides mentions the addition of touristry takes topographic point after the event and to boot brings up the theory of ingestion during the event. But it is non easy to gauge the economic benefit that will be made through hosting a mega-event because along with Preuss ( 2008 ; as cited in Weed, 2008: 296 ) one of the chief hurdlings in finding the economic impact of major multi-sport events on a metropolis or part is the deficiency of cognition on ingestion forms of visitants and the figure of ind ividuals that are sing the event. There are many different parties that make net income through the ingestion of the visitants like air hoses, hotels, eating houses, sightseeing administrations every bit good as general tourer attractive forces. As a mega-event is such a large spectacle it has to be planned for a really long clip. Harmonizing to Robertson ( 2006: 10 ) [ aˆÂ ¦ ] things come together after months and sometimes old ages of planning. Therefore different stakeholders are indispensable as there are so many undertakings that have to be fulfilled and as there is the demand of a immense sum of money to do mega-events go on. This leads to a really of import inquiry: who is paying for organizing any sort of mega-event? A perfect illustration that shows the complexness about funding a mega-event are the approaching Olympic Games in London 2012. As the official Internet website presentation of the Olympic Games in London provinces, there are two cardinal administrations one private, one populace. ( London 2012, 2010 ) . Harmonizing to this website the private sector is the London Organising Committee of the Olympic Games and Paralympic Games ( LOCOG ) . The budget they have will be delivered through the privat e sector by for illustration the sale of tickets and trading articles, every bit good as it will have income from the International Olympic Committee ( IOC ) and extra money through a domestic sponsorship programme ( London 2012, 2010 ) . The public sector, which is responsible for the new locales and the substructure, is represented by the Olympic Delivery Authority ( ODA ) . TheA ODA is funded by the Department for Culture, Media and Sport, the Greater London Authority, the London Development Agency and the Olympic Lottery Distributor ( London 2012, 2010 ) . As can be seen there are many different organisations that have to pay a immense sum of money to fund this specific large spectacle. And of class it would non be possible to do such an event happen if there were non so many support it. However, as mentioned by Toohey and Veal ( 2007 ) the host metropolis or state knows beforehand that hosting a mega-event will be them more money than they in fact will derive. So why are at that place each clip so many bidders who want to host a mega-event? This inquiry can easy be answered with the already above mentioned statements that the long-run impacts of these events are more of import for a metropolis or the whole state than the fact that they have to pay more money than they really will have through hosting them. This facet was already found out by Pyo et Al. ( 1988 ; as stated in Roche, 2000: 141 ) by looking on several Olympic Games between 1964 and 1984, that there were non adequate visitants and there was non adequate disbursement by them to warrant the event costs . Along with Toohey and Veal ( 2007: 127 ) the most of import beginning of income for the organisers are the airing rights: [ aˆÂ ¦ ] the Olympic Movement is significantly dependent on income from airing rights. Furthermore they list some other chief beginnings of income for Game events: universe and local sponsorship, ticket gross revenues, lottery, sale of trading articles every bit good as Government contributions. ( Toohey and Veal, 2007: 135 ) . These statements show that there are many beginnings where money can be gained earlier and during a mega-event but it has ever and likely will ever be less than the money spend beforehand and during the event by the organisers. Research for this essay shows that it is non easy to specify mega-events in one term due to the immense scope of bing events. However there are assorted sorts of events that are called mega-events but each individual event has a different figure of visitants, a different mark group that is attracted and besides the continuance varies. The fact that mega-events can take topographic point practically all over the universe makes them a modern-day issue for the travel and touristry industry. There may be some tourers who could be afraid to see a certain state for illustration due to political issues or wellness hazards. Therefore each state that is chosen to host a mega-event will hold different impacts. There will ever be a difference in the figure of visitants attracted to an event and above all each host metropolis or state will hold different long-run touristry impacts afterwards. As seen hosting a mega-event does non gain the host metropolis or state short-run but all the statements like enlarging touristry long-run, constructing enduring conveyance substructure and edifice up the image of a state are more of import than the loss of money that likely will be coming in the old ages after the event took topographic point. But even when the costs for hosting mega-events are much higher than the money gained through them such immense events are really of import for the whole universe as already mentioned by Robertson ( 2006 ) and Weed ( 2008 ) . Because of all the above mentioned statements mega-events are a modern-day issue for travel and touristry and due to the fact that such events will at least take topographic point in the close hereafter the issues will be prevailing. In the sentiment of this essays writer events and particularly mega-events conveying the universe together due to the planetary importance and decidedly assist people to acquire a better apprehension of other states. Mega-events like Olympic Games and exhibitions have been and go on to be of import phenomena at many degrees and in many respects . ( Roche, 2000:5 )

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The Related Literature And Studies English Language Essay Communication is an integral part of human existence and development. Engaging in it is inevitable particularly in a business setting as it is relative to promoting an idea, product, service, or organization to create value or make a sale (Khan). Successful businesses recognize the value of communication in the workplace which requires proficiency in oral and written communication skills. The latter is engineered to display information effectively on the page in order to get results, to inform, to request, to entertain, or to persuade (Holloway). In fact, 90% of all business transactions involve written communications (DePompa). Hence effective business communication demands ideas, thoughts, and concepts to be expressed and presented in an orderly, formal, and effective manner. English as Second Language (ESL) learners perceive business writing skill as far more challenging than that of oral business communication. 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Because of the increased responsibility to participate through a variety of writing exercises, students may gain confidence in using the target language in general. Students are more responsible managers of their own learning (Larsen Freeman). This paper intends to find out whether the use of newspaper articles as intervention in the improvement of business writing skills of iACADEMY students is effective. Background of the Study Having the mindset of directly addressing the need for ready-to-hire graduates/applicants of both the information technology (IT) and business industries, Mr. Mitch Andaya, former Dean of the College of Computer Studies in DLSU and Vice-President of STI Colleges Head Office, together with the other founders, established the Information and Communications Technology Academy, now better known as iACADEMY, in March of 2002. The school acquired the first and third floors of the PhilCare Building in Ayala Avenue corner Dela Rosa Street in Makati City. 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Majority of iACADEMYs student population comes from the upper-middle to the high-class members of the society. Most of them are graduates of private or exclusive high schools. However, this alone cannot be taken as a guarantee of their English proficiency, both in oral and written communication. Business Communication and Writing course falls under the umbrella of English for Specific Purpose (ESP) course; therefore, it requires a higher level of English proficiency. This is why the course is set as the third English course to be taken by students while the first two English courses are its prerequisites. iACADEMY English faculty are alarmed with their students poor writing performance. These students barely pass or even fail their English subjects because they exhibit below average level of competency, particularly in writing; and when asked why they performed rather poorly, they blamed their very little exposure to the language and uninteresting English subjects as the culprits. English language educators have to admit that ensuring the students improvement in writing performance is in their hands. Writing only becomes an interesting activity when the language educator knows how to go about teaching it and by increasing students motivation in engaging students in the writing process. In this regard, the use of newspaper articles as intervention in the improvement of business writing of iACADEMY students is recommended for consideration. In the Philippines, there are very limited studies related to the topic. The researcher would therefore attempt to make a modest contribution to this area through a different approach by the use of newspaper articles as intervention in the improvement of business writing. https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfUl1HnmZgg3Zx2Nhy-z8CnFL4MDH2dAZRi-wuQHVJVBrxRx1maYd57_azgAfrU3M0B7jRBKPYt-cEmsuejDY3Gr5cUtumn3VCm7eAde09kym1ZKsTq_ceGhUGrhVk2lkKoPOXdwRC7hE3/s1600/iACADEMY.jpg Map of the Location of Information and Communications Technology Academy Figure 1 Theoretical Framework The framework of this research is anchored on two approaches. First is Communicative Language Teaching (CLT) or Communicative Approach (CA) or in its earlier stage, Notional Functional Approach; and second is the Craftsmanship approach in Business Communication. The CLT approach is the result of the works of educators and linguists known as the Council of Europe language experts (Bryam) in the early 1970s and was further developed by David Wilkins, a prominent linguist who used the term communicative approach in 1974 (Wilkins). It can be further traced to the work of Chomsky in the 1960s, when he advanced the two notions of competence and performance as a reaction against the prevalent audio-lingual method of the time. The central theoretical concept and goal of the CLT approach is communicative competence, a term introduced into discussions of language use and second or foreign language learning together with communicative language teaching in the early 1970s (Savignon). Communicative competence can be defined in terms of the expression, interpretation, and negotiation of meaning and looks to both psycholinguistic and socio-cultural perspectives in Second Language Acquisition (SLA) research to account for its development (Savignon). Teaching writing in the SLA context is one of the main objectives of foreign language teaching and learning. It involves a preparatory phase known as the decision-making phase. This phase entails defining the rhetorical problem: establishing a purpose for writing, determining the audience and a topic. Secondly, the ensuing writing processes are then determined and established. These processes involve the planning, transcribing, and reviewing of the composed work (Lee). The CLT approach to writing is an effective approach because it allows students to draw from their prior knowledge, actively navigate their way through the various writing processes with the appropriate scaffolding, and finally present their understanding of the content. One application of CLT approach is the use of authentic materials. Proponents of CLT have advocated the use of authentic real-life materials in the classroom which include language-based such as newspapers, magazines, advertisements, or graphic and visual sources in which communicative activities can be built (Jin, Application of Communicative Approach in College English Teaching). The range of exercise types and activities compatible with CLT is unlimited. Moreover, it is not assumed in this approach that the teacher is the center of all classroom activities (Al-Mutawa); therefore, the CLT is a learner-centered approach to language learning; and that the teachers and learners motivation and positive attitude are crucial for effective teaching and learning. Finally, as each classroom is different and is composed of different types of learners, several techniques and strategies may be used to address individual learner differences within the SLA environment (Lee). The second theory that this study will use as framework is the Rhetorical Theory in Business Communication. This theory declares that the communication process is neither a single nor a linear process; but is rather continuous making the entire communication process clear to all parties involved. One of the major approaches that the rhetorical theory offers to business communication is the Craftsmanship approach, which is based upon the well-crafted sales letter. It posits that the purpose of the letter is to convince, inform, and arouse its readers interest; therefore, it should be written with the you attitude, wherein the writer attempts to identify with the readers needs, perspective, language, and desires. This then becomes the master strategy for planning means of stimulating the readers faculties in various letter situations (Brooks). The you attitude is given due attention and emphasis by George Burton Hotchkiss. He says that what is true of sales letters is equally true of all other kinds of business letters. He further suggests that the first thing the writer must do is to form the habit of looking at the subject of his message from the readers viewpoint and language; and more importantly, he must get what is called the you attitude. The ideas and concepts in a letter should be expressed from the point of view of the reader. Whatever is said must be expressed in language directed at the reader himself (Hotchkiss and Kilduff). Aside from the you attitude, principle, Hotchkiss also adds five concepts that should always be observed when writing a business letter correctness, clearness, conciseness, courteousness, and character (Hotchkiss and Kilduff). These concepts are known as the, 5 Cs of business writing, should be evident in any type of business letter. Conceptual Framework The researcher has come up with a conceptual framework (see Fig. 1) based upon the theoretical framework of this study. Experimental (treatment) and control groups are included in the framework design. The process to be used for the experimental (treatment) group will be from a pretest to the use of newspaper articles to the posttest that will provide data for the validation of the hypotheses. The control group will undergo the process of a pretest to the conventional pedagogy to the posttest that will provide data for validation of hypotheses. The teaching methodology to be applied for this group is lecture-discussions. Experimental Group Control Group Pretest Pretest Conventional Teaching Conventional Teaching Posttest Use of Newspaper Articles as Intervention Posttest Improved Business Writing Skills Research Paradigm Figure 2 Statement of the Problem The main purpose of the study was to look into the effectiveness of using newspaper articles as intervention in the improvement of business writing performance in the Business Communication and Writing class of iACADEMY during the third trimester of school year 2011-2012. More specifically, the study aimed to answer the following sub-problems: Based on the 5 Cs of writing, what were the writing performances of the experimental and control groups in the following: Pretest Posttest Was there any significant difference between the pretest and the posttest writing performance of the two groups: Experimental group Control group Was there any significant difference in the pretest writing performance of the two groups: Experimental group Control group Was there any significant difference in the posttest writing performance of the two groups: Experimental group Control group Hypotheses: There is no significant difference between the pretest and the posttest writing performance of the experimental group. There is no significant difference between the pretest and the posttest writing performance of the control group. There is no significant difference in the pretest writing performance of the experimental and control groups. There is no significant difference in the posttest writing performance of the experimental and control groups. Scopes and Limitations This study focused on determining the effects of using newspaper articles as intervention in the improvement of business writing performance of iACADEMY students. The research subjects were taken from two heterogeneous groups of students enrolled at the Information and Communications Technology Academy (iACADEMY) in Makati City during the third semester of school year 2011-2012 and who were officially enrolled in ENG103 Business Communication and Writing course. The lecture-discussions for this study were based on the ENG103 (Business Communication and Writing) syllabus designed by the researcher three weeks prior to the start of the third trimester. The institution where he teaches allows members of the faculty to modify the course syllabus provided that such modifications are geared towards better delivery of the much needed learning of the students. Both experimental and control group were provided with the same lectures but with differences in the pedagogical approach. The control group was given only the lecture presentations and practice drills while the experimental group had newspapers articles integrated in the class activities in addition to the usual lecture presentations and practice drills. The newspaper articles chosen by the researcher typified the following principles of CLT approach (Jin, Application of Communicative Approach in College English Teaching): (1) Communicative Principle; (2) Task Principle; and (3) Meaningfulness Principle. Significance of the Study The individuals, who can benefit from this study, include the students, the language and the literature instructors, the curriculum designers, and future researchers. Students. The implementation of the study will benefit college students since newspapers can help them develop not only their reading and speaking skills, grammar, and vocabulary, but also their writing skill. Newspaper articles are considered to be authentic learning materials that provide real-life learning that motivates students to utilize previous life experiences and prior knowledge of a given topic. It can also serve as a model for proper execution of the writing tasks. Language Arts Instructors. The use of newspaper articles as intervention in the improvement of the business writing skills of students gives English instructors more up-to-date teaching materials that are readily accessible to them and their students. Newspaper articles can also serve as good examples for students to improve their writing skills. Curriculum Designers. Inevitably, academicians who focus on innovating designs of the English curriculum would need to find better if not pioneering approaches to teaching English as a second language. It is in this light that such professionals might want to consider including and utilizing newspaper articles in developing curricula that would focus on both language and literature. Other researchers. This study can open new doors for researchers to investigate the effects of the use of newspaper articles in the improvement of the writing performance of students in the English classes, and probably in other disciplines as well, such as in science, history, and values education. Definition of Terms The following terms are defined operationally and conceptually in the study: Authentic Materials. These are materials which involve language naturally occurring as communication in native-speaker contexts of use, or those selected contexts where Standard English is the norm. Business Communication. This is sharing of information between people within an enterprise that is performed for the commercial benefit of the organization. In addition, business communication can also refer to how a company shares information to promote its product or services to potential consumers. Business Communication Skill. This is the ability to convey information to another effectively and efficiently. Business managers with good verbal, non-verbal and written communication skills help facilitate the sharing of information between people within a company for its commercial benefit. Character. This is both an intellectual and emotional quality of the business letter that expresses the writers unique personality in a very natural way, with due regard for his subject and his reader, making the letter a more adequate substitute for personal representative. Clearness. This is an intellectual quality of the business letter that shows its quality of impression and is therefore always to be judged from the readers viewpoint. The writer always knows what he means if he means anything at all. If the reader, however, does not know what a statement means, such a statement lacks this quality of clarity. Communication. This is the two-way process by which information is being conveyed between two individuals, a sender and a receiver, through a common system of symbols, signs, or behavior in order to reach mutual understanding and create a shared meaning. Communicative Competence. It is a situational ability to set realistic and appropriate goals and to maximize their achievement by using knowledge of self, other, context, and thereby to generate adaptive communication performances. Communicative Principle. This principle uses activities that involve real communication situations that promote learning. Conciseness. This is an intellectual quality of the business letter that demands as little as possible of the readers time and gives the kind of service that builds goodwill. Control group. This is a group of students to be used as standard comparison in a control experiment. Conventional Pedagogy. This is the standard way of providing learning to the students at iACADEMY, which incorporates PowerPoint presentations with lecture-discussions. Correctness. This is both an intellectual and emotional quality of the business letter. It is an intellectual quality because the words, spelling, grammar, and punctuation must all be in conformity with established usage. It is also an emotional quality because incorrectness distracts and irritates, and arouses contempt because it gives a bad suggestion of ignorance, carelessness, or haste on the part of the writer. Courteousness. This is an emotional quality of the business letter that is based upon consideration for the readers feelings and personality by the studious avoidance of any idea that would offend. A writer should have no difficulty in securing this quality if he has a genuine recognition of the readers equality with himself. ENG 103. This is the course code of Business Communication and Writing, which is the third English subject needed to be taken by the students after accomplishing the prerequisite English courses Communication Arts 101 and Oral Communications with Public Speaking. Experimental group. This is a group of students that will under study to determine the effects of using newspaper articles as intervention in business writing performance Learner-centered Approach. This is an approach to education focusing on the needs, abilities, interests, and learning styles of the students with the teacher as a facilitator of learning, rather than those of others involved in the educational process, such as teachers and administrators. Lecture-Discussion. This is a teaching model that uses what students already know by building their own background; presents information in a systematic manner; and uses teacher questioning to involve students actively in the learning process. Meaningfulness Principle. This involves language that is meaningful to the learner supports the learning process. Newspaper Article. This is a written work published in print for the purpose of propagating the news, research results, academic analysis, or debate in a scheduled publication such as the broadsheets. Posttest. This is an achievement test that will be used to identify the students level of improvement in their writing skills upon attainment of learning in the given lecture-discussions and activities performed in class. Pretest. This is a diagnostic test which aims to determine the students preparedness in beginning a new course of study. The test helps in the assessment of the student needs in learning the topics to be covered in the instructional design. Proficiency. It is mastery of a specific behavior or skill demonstrated by consistently superior performance, measured against established or popular standards. Second Language Acquisition (SLA). This is the process by which people of a first language learn a second language in addition to their native language. Task principle. This principle involves activities in which language is used to carry out meaningful tasks to promote learning. Writing rubric. This is an assessment tool that attempts to communicate particular level of expected qualities in writing performance areas specifically based upon the 5 Cs of Business Writing. Chapter 2 REVIEW OF RELATED LITERATURE AND STUDIES Presented in this chapter are the foreign and local literatures and studies which are relevant to the present study because such contain written reviews or commentaries of other researchers, theorists, and professionals with regard to the use of newspaper articles as intervention in the improvement of business writing. As a result of some limitations, the researcher acknowledges the fact that there is a possibility that other relevant literatures are still unread, either due to time constraint or distance issues of the location of the resource materials. Despite this discrepancy, the researcher tries to exhaust, to its fullest capabilities, the internet that seems to augment and provide sufficient information to supplement the library materials available. Foreign Literature J.C. Richards (2006) states that the ever-growing demand for good communication skills in the English language has created a huge demand for teaching English and an enormous demand for quality language teaching materials and resources. Learners today set themselves the demanding goal of being able to master English on a high proficiency level. Even employers demand that members of the workforce exhibit good English language skills, both oral and written. The demand for an appropriate teaching methodology is therefore an imperative (J. C. Richards). According to Carol Rzadkiewicz, communication is vital in an organization because it not only connects members within a specific department but also connects them to those from other departments, from other branches, and, in todays global economy, from around the world. Moreover, communication can make the difference between success and failure for a company. Good communication helps ensure the efficient operation of all levels of an organization, from the lowest to the highest, whereas poor communication often results in inefficiency; and as successful business leaders know, inefficiency equals a loss of productivity and, consequently, a loss of profits (Rzadkiewicz). Lee believes that writing must first be given a clear definition so that a philosophy or an approach to teaching writing in SLA classroom maybe utilized. Writing as communication may be defined as how learners put thoughts down on paper and develop them into some kind of coherent text (p.245) (Lee). Writing skill is a difficult task for it requires prior knowledge of the language components such as morphology, phonology, syntax, semantics, and pragmatics. These components serve as broader aspects of language for the underlying foundation of language skills like vocabulary, capitalization, syllabification, punctuation, sentence structure, sequential order, and initiation and maintenance of thoughts (Brice). Beare (2012) revealed that for many ESL learners, learning to write fluently in English is much more challenging than learning to speak fluently. Even for advanced level learners, written communications can come much more slowly in English than spoken communications because written communication is more formal; spoken communication allows for more mistakes; less reflection goes into spoken English than written English; and expectations are much higher for formal written English. It is important when teaching written English skills especially for business English to be aware of the challenges that learners face when learning to function in a written English environment and considerations should be given to achieve this. One such consideration is that acquiring speech is an unconscious act, whereas learning to write takes a conscious effort on the part of the learner. Another is that written language must be filtered through a system, which can be phonemic, structural or representative, etc. The individual must not only learn to recognize the meaning of words orally, but also go through a process of transcribing these sounds. Lastly, the process of transcribing requires the learning of other rules and structures thereby cognizing a previously unconscious process (Beare). Widdowson ¼Ã‹â€ 1978 ¼Ã¢â‚¬ °enumenrates two aspects in language; one is rules, such as grammar, that determine correctness, and the other is the performative ability that allows people to undertake meaningful communication. He labels the correctness as usage and the performance as use. Since the language functions systematically and communicatively, both spoken and written modes of language cannot leave out either the grammatical and communicative aspects (Widdowson). Communicative writing can be described as the act of corresponding. Of course, as Widdowson ¼Ã‹â€ 1978 ¼Ã¢â‚¬ °acknowledges, the socially reciprocal setting of the written mode is different from that of the spoken mode because, unlike listeners, readers are not always available for immediate responses or, even worse, for any form of interactions whatsoever. However, communicative writing entails the presence of readers as target audience. The important point is that one can write following grammatical rules, and one can compose in order to communicate with others through writing, yet, if the one does not write with the target audience in mind, composition cannot be an act of communication. According to Richards and Rodgers (1986), the theory of CLT approach is holistic rather than behavioristic. It starts with a theory of language as communication which implies knowledge of the grammatical system as well as performance (Richards and Rodgers). Widdowson (1984) stated that in other words, such competence includes both the usage and use of the language (Widdowson). Richards, J. C. (2006) explains that communicative competence embraces three fundamental dimensions: first, the ability to use linguistic means to realize a variety of language functions; second, the ability to use language appropriately with due consideration of the social context in which communication takes place; and third is the ability to develop strategies to manage the negotiation of meaning. This specification of communicative competence is the hallmark of the CLT approach because it cannot be founding the theoretical framework of any other method of or approach to language teaching (J. C. Richards). The CLT approach to teaching writing in the second language acquisition (SLA) context introduces two essential phases: first, a decision-making phase and a second phase whereby the ensuing writing processes are determined and established (Lee). The decision-making phase entails defining the rhetorical problem. It involves establishing a purpose for writing, determining an audience and a topic, ac

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Behavioural Biases of Individuals/Analyst Traditional finance perspective theorist believes that individuals who have will to venture into investment activities does not allow their emotions to be guided by how investment information is presented to them. However, the same cannot be said for the behavioural finance perspective. Through psychological studies, researchers of behavioural finance have come to the understanding of how human behaviour and behavioural finance connected. This connection can create behavioural biases which can positively or negatively impact on the growth of investment opportunities. This research is on behavioural biases is categorized into two specific groups, cognitive errors and emotional biases. Cognitive Errors Cognitive errors are seen as basic statistical information processing, or memory errors that cause the decision to deviate from rationality. This may involve incorrectly updating or overlooking the prospects of investment information, which can be pertinent to growth of an investment. Additional, Cognitive errors are separated into two classifications types; Belief Perseverance and Information Processing Biases. Belief perseverance, with is relative to cognitive dissonance, is the mental discomfort that humans experience when recent information can contradict the previously held one. Information processing biases are considered as processing errors that are used irrationally in financial or investment decision making. Belief perseverance is spread across five sections; conservatism, confirmation, representation, illusion of control and hindsight. Conservatism is when individuals fail to incorporate new information as it becomes available, and continues to maintain their existing fore cast. Inve... ...s doing nothing to make positive changes to an outcome. This occurs when person are accustom to the way situations are. The endowment bias is where individuals place a greater value on an asset that they own than one that they do not own. This is, an individual may want to purchase a valuable item for less than it is being offered for, however, if they receive the purchase they will value it higher than the original asking price. The avoidance of decision making due to the fear of unfavourable decision outcomes is called regret-aversion. This consists of two types; error of commission and error of omission. Error of commission is when there is fear of taking an action whereas; error of omission is the fear from not taking an action. Here investments tend to be over conservatively made and there in more comfort in doing what the other players in the market are doing.